"the best 60 seconds of film you’ll see at Sundance"
--Reel.com

"An amazing one minute short film. It's a shame most of you won’t get to see this bit of brilliance.... We were giggling with pleasure and disbelief at the unexpected genius behind this one. Fantastic stuff."
--Ain’t-It-Cool-News

"Ari Gold made a wordless one-minute short ("Culture") in which he goes through comic paroxysms until he falls down.... "The number three must not be mentioned" is one new declaration from Mr. Gold's Dogma 99."
--New York Times

"This film is only one minute long. Yet, what is said in those precious 60 seconds could fill a series of books about film and pop culture. Written, directed by and starring Ari Gold, "Culture" is one part performance piece and another part essay on movie violence and moviegoer's thirst for blood. Yeah, it sounds heady, intellectual and a bit pretentious, but it's not. It is in this film's simplicity that this complex commentary can be unraveled or it may just be enjoyed for what it is -- an actor flexing every muscle in his highly trained body. Gold steps into frame, prepares himself, takes a deep breath and suddenly reacts to a hail of imaginary gunfire. Pummeled by bullets, we see the pain on his face. He leaps out of frame and fires off some imaginary rounds at his offscreen attackers. Then, his hand is blown off. (Again, all in his mind, like a child playing war.) Gold acts out some of the action out in slow-motion and provides his own sound and music effects. He is finally blown away with one final gunshot and is thrown against the wall to a glorious explosion of bright red blood splattered against the wall. This all transpires over 60 seconds, in fact, it will take you longer to read this review than to see the film, but it may be seen over and over again and examined and argued about as to its meaning. "Culture" is 60 seconds of pure cinematic brilliance."
--Film Threat (Pick of the Week)

"In sudden strike of inspiration, five of us shoot a short film here at our working place. The film is inspired by "Culture", one minute masterpiece by Ari Gold, an American filmmaker who sent us "Culture" just before the war began."
--"A.G.", Serbian opposition filmmaker, in "The War Diaries"

"Theatrical shorts are poised for a comeback. The fact is that this Christmas, three features had shorts on them--but they were children’s movies. It would take a different, hipper sensibility for a short to connect with adult audiences. And this year's Sundance has one that could, observers say. It is a one-minute comedy, Ari Gold's "Culture," best described as Franz Kline meets Pulp Fiction. Showing with the hottest featurelength comedy at Sundance, "Culture" has received as much praise as many of the features."
--Denver Post (Sundance Report)